example 1: Beneficiary Storytelling
A 30 metre-long mural outside the Country Office in the Republic of the Congo is telling the stories of United Nations World Food Programme’s (WFP) programmes through the faces and words of the people it serves.
The urban artwork provides a cost-efficient way of raising visibility in times of much-needed funding. The mural features a series of six portraits – two for each WFP programme in the country. Each one is accompanied by the story of those featured and a description of the programme.
Working with a minimal budget Zeitwille printed the full-size design onto 1,200 A4 sheets of paper and pasted them to the wall like a puzzle, using homemade organic glue.In the heart of Africa despite being one of Africa’s top oil-producing countries, nearly half of the Republic of the Congo’s population lives in poverty and more than 121,000 families are food-insecure. The creation of the mural was one of these – a unique way to boost visibility with minimal cost.